On the shooting for the new Audi A5 ad with Bartle Bogle Hegarty (BBH) and Bas Production the story took us back to 1920s. Leading star was teardrop-shaped Audi prototype car Jaray Audi which was ahead of its time and styling was too futuristic for onlookers. A story of an "ugly duckling" who turns into "a beautiful swan" was directed by Joachim Back.